Trove Craft India

Trove Craft India: Giving traditional motifs a contemporary appeal

Trove is a modest design studio based in Hyderabad, India that aims to create unique, elegant gifting concepts with an ethnic flavour. Our objective is to revive traditional art forms by pairing them with unusual canvases to make them relevant for the fast-changing consumer market.

We started with specialising in hand-painted homeware and décor Items by folk artists from across India, and now slowly experimenting with other art clusters and forms.

Obejective :

We believe good design can help revive traditional handicraft that are in danger of dying out. Our long-term goal is therefore to make products more contemporary and relevant, while still using traditional methods.

Fortunately, many consumers today appreciate handmade products and their appeal over those that are commercially manufactured. It is these discerning customers that we cater to.

Keeping our artists motivated

Through our compensation model, our artists are paid more for larger quantities produced and higher levels of quality. We believe this keeps our artists motivated and enthusiastic, and so we never underpay them just so we can offer more competitive prices.

Because we cater to a niche segment of consumers, we work with partners who share our interest in promoting India’s traditional handicrafts, while helping the creators of these products find a foothold in both the domestic and international markets.