Good Earth

Good Earth is a luxury home décor brand, it has set standards for stylish luxury retail across India.

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Good Earth began with a simple thought — to bridge the gap between India’s village potters and urban consumers. As a studio potter, Anita Lal sought to speak to this audience by creating products that were not only beautiful but also useful, adapting age-old craft traditions to modern-day lifestyles.

The first Good Earth store, which opened in Kemps Corner, Mumbai in 1996, was the result of this vision. Guided by this same instinct for creativity and contemporary craft, the brand has evolved into a global design house with 11 stores across India and a web boutique that ships to over 100 countries.

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