Job description

Location – Bandra

Role & Responsibilities

Creative Leadership:
- Lead and define the creative vision for Living Liquidz, ensuring alignment with the brands values and business objectives.
- Oversee and maintain brand consistency across all creative campaigns, both digital and traditional media.
- Develop and implement long-term creative strategies that foster innovation and position the brand as a leader in the premium liquor space.
Team Management & Collaboration:
- Manage, mentor, and inspire a team of creative professionals (designers, copywriters, digital creatives), fostering collaboration and nurturing talent.
- Ensure seamless communication and alignment between creative teams and other departments, such as marketing and digital, to drive integrated, cohesive campaigns.
- Provide feedback and support to enhance team skills, elevate their work, and maintain high standards of creativity and execution.
Social Media & Digital Innovation:
- Oversee and guide the creation of innovative digital content strategies for social media platforms like Instagram, Facebook, YouTube, and emerging channels.
- Explore and implement new technologies (AR, VR, immersive content) to create unique, interactive experiences that engage our luxury audience.
- Leverage data and trends to adapt strategies, ensuring content resonates and drives engagement across various digital platforms.
Art Direction & Visual Storytelling:
- Lead the creative direction for visual assets, including photography, video, and digital design, ensuring each piece aligns with the premium nature of the brand.
- Work with external agencies and in-house teams to produce high-quality visual campaigns that tell compelling luxury stories and elevate the Living Liquidz brand.
- Maintain oversight on all design and visual execution, ensuring creativity is at the forefront while balancing commercial objectives.
Copywriting & Brand Messaging:
- Develop brand voice guidelines, ensuring messaging is consistent, high-impact, and aligned with the luxury nature of the Living Liquidz brand.
- Lead the creation of compelling copy for campaigns, digital content, social media, and offline materials that resonate with our target audience.
- Work closely with the content team to ensure all written communication is strategically crafted and enhances the overall brand narrative.

Qualifications & Experience

7+ years of experience in creative direction, brand strategy, or art direction, ideally within the luxury or lifestyle sector.
Proven experience managing cross-functional teams, with the ability to inspire and lead designers, copywriters, and digital creatives.
Expertise in digital marketing, content creation, and understanding of emerging trends across social media platforms, with a focus on engagement and innovation.
Strong background in visual storytelling, art direction, and creative processes with a keen understanding of balancing creativity with business goals.
Excellent communication skills, with the ability to articulate and present ideas clearly to stakeholders and leadership.
Bachelors degree in Design, Communications, Advertising, or a related field.